When Platforms Usurp Your Power

Most people stand quietly by when the platforms they use change the game or restrict how they use the platforms.  Don’t these platform administrators get it? Do you understand that you are losing your power when they make unilateral changes which restrict your...

Your Vendors Are Watching You

I read an article today about a blogger who used his blog to vent about a supplier of his that was not meeting his expectations, and another individual who posted negative comments about a company.  In both cases, they were contacted immediately by a customer...

How Much Public Face is Enough?

The Web is an interesting place to spend time. You can simply spend time surfing, shopping, or learning etc.  You can become highly visible or you can be relatively stealth. Regardless of the option you choose for any or all of the social media tools, there is a...

Social Media Personal Due Diligence

Most everyone in business is familiar with the term “due diligence.” Individuals and companies conduct due diligence when determining whether to invest monies into a new venture or going concern, for example. In addition to reviewing the known factors such as current...