Don’t Be Fooled – Social Media for Business is Business

By Margaret Orem On May 5th, 2010 in business impact, employment, social commerce, social media, social networks /

Don’t Be Fooled – Social Media for Business is Business

We have all seen them–those people who really believe that what they post is private and will stay that way in perpetuity.  They join virtual gift and fighting clubs, set up farms and aquariums, use profanity,  and post negative messages on web sites.  They are your neighbors, your fellow religious observers, your business colleagues, your relatives, and your friends. Start an online group and watch what they do. It is fascinating to follow people on the various sites.

You will find that some people start out gingerly, putting the proverbial test link out to determine if someone is watching them or even cares what they post. Others seek to make notches on their social media chart, adding up connections, as if anyone will be continue to be impressed  that someone has 35,000 people connected to him or her.  With close to seven billion people on planet Earth, these super connectors have barely set foot on the journey.  Some people will not even connect, will not share their name, will bend the rules for registration, and believe they are above the restrictions placed on others. Pride is evident in some profiles, humbleness in others.

If you are a teen in social media, you are expected to use it for fun as well as other reasons. If you are an adult, social media should still be fun. However, if you are a professional business person, while social media is fun, you need to keep yourself focused; even while social media can be fun, potential clients, business partners, employers, and others will search you out and will conduct research (due diligence) on you. Are you happy with what you are doing online?

Each of your tweets, blogs, postings, connections, groups, and networks speaks the silent electronic language about what is important to you. Does marking “like” on something mean you actually support it or do you “like” it because you found it interesting, stimulating, well-written, thought-provoking, or even the anti-thesis of what you support?  How does someone evaluate “like” and understand your intention?  How about when you check that you “like” someone’s profile?  The same questions apply.

Social media for business people is business–it is public business, and it is your business that is publicly displayed.  Does what you do online reflect you? If someone wrote a bio about you, using social media research, would it be something that is a true representation of you and that you could honorably support?

We grew up being taught to think before we speak. Now, we need to be taught to think before we write.

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One Response to “Don’t Be Fooled – Social Media for Business is Business”

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